by Peter Maggs

The first Gallup opinion poll was published in Britain on January 14th, 1937 . These days, opinion polls are an everyday part of life; open any newspaper and you'll see a whole page of statistics you just couldn't live without.

Related Websites
Here's a selection of opinion polls and market research groups to check out: http://www.gallup.com
http://www.icmresearch.co.uk
http://www.mori.com/polls/index.shtml
http://www.nop.co.uk